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Recent News

Media Release, March 2018

Omega Rental Cars, the alpha in child car seat recycling

A nationwide car rental company has become the first to commit to recycling their child car seats through the SeatSmart programme.

Omega Rental Cars approached SeatSmart, which is run by resource recovery specialists 3R Group, in late February to find a better solution for their unwanted and expired seats. As a result, all the seats will be recycled, rather than go to landfill.

“We would love to see all car seats properly recycled and encourage others to follow suit,” Omega Rental Cars Chief Executive Simon Sceats says. The company provides free child car seats and booster seats for their customers, a service which is well used, Mr Sceats says.

Omega replace around 50-100 seats each year, either due to their condition or because they have reached their expiry date. “Obviously, that’s a lot of unnecessary waste if they simply end up in the landfill,” he says.

“We believe the seat recycling scheme is an excellent idea and have committed to this process nationwide. We would love to see all car seats properly recycled and encourage others to follow suit.”

SeatSmart programme manager Toni Bye says it is great to have Omega take the lead. “Child car seats are made up of highly recyclable materials and Omega is showing real leadership in terms of sustainability by preventing these materials from going to landfill,” she says.

SeatSmart was launched nationally in April 2016 and overall has collected nearly 7,500 seats, which equates to approximately 29,000kg of recyclable materials. SeatSmart also encourages parents and caregivers to check the expiry dates of their children’s seats.

At least 40,000 child car seats reach their end-of-life each year in New Zealand.  Most end up in a landfill, despite around 90 per cent of a typical seat being recyclable.

The programme has collection sites at 32 locations in eight regions around the country, with a $10 fee (RRP) to cover recycling costs. Some regions have reduced costs thanks to council subsidies. For more on the programme visit

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Omega Rental Cars Chief Executive Simon Sceats with one of the child car seats which they will send for recycling through SeatSmart, rather than to landfill. Photo: Supplied/Omega Rental Cars


5 Apr 2016: Omega and Atlas Car & Truck Rental Australia sign Affiliate Agreement

Atlas Omega logos

Atlas Car Rental & Omega Rental Cars have today signed an Affiliate Agreement to work in co-operation between the two companies in Australia & New Zealand.

Atlas has seen massive growth over the last 3 years, having traded in Australia for 25 Years and operated a successful fleet leasing sister company for 15 years. 

Omega Rental Cars is New Zealand’s largest privately owned rental car company and has been trusted for reliable rental cars and service in New Zealand since 1992.  Omega has built a loyal following based on the provision of modern reliable vehicles at an affordable price and an up front and honest approach to customer service.  Omega Rental Cars provides many extras completely free and this ensures there are no hidden surprises for Omega customers at the counter or on their invoice.  They have city and airport branches in Auckland, Wellington, Christchurch and Queenstown, along with depots serving the Picton Ferry Terminal and Nelson Airport.

Atlas Australia has expanded to 8 Corporate owned locations and 2 licensees – 2016 will be no different for the Atlas Team.  Combined the 2 companies will be able to offer Rental Solutions for both leisure and corporate markets at 20 rental stations across Australia & New Zealand.

The General Manager of Atlas, Scott Atkins said “it is exciting times for Atlas, launching our first International Footprint and Affiliate program. Our steady growth has certainly made us one of Australia’s Largest Independent Family Owned Rental Businesses and we are excited to be able to team up with another independent business in Zealand who are Market leaders in their own right”.

Simon Sceats, CEO of Omega Rental Cars, added “We are looking forward to working with Atlas Car & Truck Rental, being able to provide our New Zealand clientele the opportunity to hire from a trusted Australian car rental company is a natural extension of our business. We are also excited to be able to offer our services to Atlas clients when they are here in NZ. It seems both sides of the Tasman have come so close together over the past few years with the rapid expansion of flights on offer between the destinations of Australia & New Zealand, it just makes total sense to have this affiliation.” 


3 Feb 2015:  DriveSafe logo no backgroundLast week the NZ Rental Vehicle Association (RVA) and the NZ Tourisim Industry Association (TIA) launched a combined initiative - the Drivesafe website - designed to help visitors to New Zealand safely enjoy their self-drive holiday.  We encourage all our customers to take a look at the website at

Driving is a great way to experience all New Zealand has to offer. But driving in New Zealand may be unlike driving in other countries. This site provides basic information about New Zealand road rules and etiquette, along with links to more details about everything that those unfamiliar with our roads need to know.

The site has three sections:

We encourage visitors to return to the site at each stage of their trip for more guidance and ideas.